About Me

My name is Irvan. I am a self-taught Graphic Designer based in Bogor, Indonesia. I was born in October as a tea lover. In my spare time, I like to read a book or article from the internet. I also like to listen and playing music. Helping people is one of my passion.

I always excited when talk about business and entrepreneurship since I have been trying to run small business when I was in college. Taking economics major in Bogor Agricultural University (IPB) has helped me to do so.

I still remember when I want to start a business, I always start from creating its Logo. And then, I create its website. So many times I only create that two things and dreaming that my business will be run someday somehow. But the dream never happened. And then I think "Why not I build a business that helps people to make a Good Visual Identity and Digital Appearance?". Finally, I founded Purlo Studio in 2012 that I hope I can help many people to develop their business through Digital Branding Strategy.


Bogor Agricultural University (IPB)

Faculty of Economics and Management 2004 - 2009

In this Faculty of Economics and Management, I learn a lot about Macroeconomics. In general, Economics majors is learn about the systems behind simple act of buying and selling. We study economic models and theories to analyze how the factors such as taxes, interest rates, inflation, labor disagreements, and even the weather can have an implication to the economy in greater scale.

SMA Negeri 1 Bogor

Natural Science Class 2001 - 2004

When I'm in Elementary School, I always like to learn a lot about natural science. Physics and Mathematics are my favorite subject in my Middle School. That is why I choose to join Natural Science Class in SMA Negeri 1 Bogor which is The Best Public High School in Bogor.



Graphic Designer & Website Developer 2007 - Present

When I am not working as an employee, I always work as a freelancer. Even when I am in contract as an employee, I still sometimes approve some project if it is possible and if I like the project itself. But of course, it will become my second priority.

See My Portfolio

Indonesia Kreatif

Social Media and Content Strategist 2013 - 2014

Indonesia Kreatif is a portal for Indonesia creative industry stakeholder. One of most exciting place to work. As a Social Media and Content Strategist, updating facebook and twitter is my daily activity. In this position, I am greeting followers and likers every morning, and say goodbye every afternoon. I also scheduling quiz and sharing content from indonesiakreatif.net. Sometimes, I covering creative news, take some photograph from creative events, and then write it as an article in indonesiakreatif.net.

Read My Articles

Digital Studio

Graphic Design Tutor 2011

Digital Studio is a well known School of Computer Graphics. I work here for short period of time. But it is still a part of my experience. Basically, I only need to follow the curriculum provided. Unfortunately, most of my class attendant get bored with the lessons because it is so technical. So I modified the lessons with story and add some of my knowledge about graphic design. In the end, one class session can last long until three hours (normally, only one and half hours).

PT Primakelola Agribisnis Agroindustri

Graphic Designer 2009

Right after I passed seminar about my essay, before graduation, I work in PT Primakelola Agribisnis Agroindustri. This company is a subsidiary of Bogor Agricultural University. I work professionally as a full-time employee for the first time here. I work in Division of Information Technology and Communication Media as a Graphic Designer.


Blueprint of Creative Economy of Indonesia 2014

Project Manager February 2014 - October 2014

This project is about Mapping Study and Development Planning of Creative Economy of Indonesia under The Ministry of Tourism and Creative Economy. As we know, Indonesia creative industry become famous since former President of Indonesia, Susilo Bambang Yudhoyono (SBY), emphasize the importance of nation creativity in order to develop economy in Indonesia. This signal then reinforced by Instruksi Presiden Nomor 6 Tahun 2009 about creative economy development. However, this mapping study actually start in 2007 under Departement of Trade of Indonesia.

Learn More

Pekan Produk Kreatif Indonesia (PPKI) 2013

Digital Media Coordinator July 2013 - Desember 2013

In 2007, Pekan Produk Budaya Indonesia (PPBI, former name of PPKI) is held for the first time. The event name then changed to Pekan Produk Kreatif Indonesia (PPKI) in 2009 in order to broadening its scope. Since then, PPKI is held every year. PPKI 2013 is likely the last big PPKI event in Indonesia which held by 17 Ministry and Institution, Dewan Kerajinan Nasional Indonesia (Dekranas), Kamar Dagang dan Industri Indonesia (Kadin), and Pemeritah Provinsi DKI Jakarta.


  • Photoshop
  • Illustrator
  • Indesign


  • HTML5
  • CSS3
  • Wordpress

Thanks for your attention and your time.

Irvan Indrayana


Jl. Nakula Raya No. 19,
Bumi Indraprasta, Bogor 16153,
Jawa Barat, Indonesia.


Phone: +62 811 2550 817
LINE: irvanindrayana
E-mail: irvan.indrayana@gmail.com